90-Minute Webinar Recording
Presented by Nicole Barker
President, Relationship Marketing Solutions
Guest Speaker: Chad Eckhardt,
Player Development Manager, Little River Casino Resort
Originally Presented June 21, 2019
Ask yourself three questions:
- Does your Tiered Card Program burden you with layered costs?
- Do the benefits reek of entitlement?
- Are players falling through your programmatic cracks?
This webinar deconstructs Tiered Card Programs.
- It shows you how to evaluate your earning thresholds.
- It reconsiders the value of each benefit.
- It reinvents how reinvestment is channeled to your customers.
- It helps you awaken your customer base from an apathetic stupor amidst a sea of me-too loyalty programs.
First, we will discuss the whys and wherefores of a Tiered Card Program.
- What does a Tiered Card Program accomplish from a property perspective?
- What does a Tiered Card Program offer from a customer perspective?
Then, we will test the strength of your Tiered Card Program.
- How do you evaluate the effectiveness of a Tiered Card Program?
- Do you need more tiers, fewer tiers, or no tiers at all?
- How does your Tiered Card Program stack up to your competition?
Next, we will identify the top three ways to improve your Tiered Card Program.
- What are new methods to leverage your existing reinvestment in your Tiered Card Program?
- What is the most important cohort within your Tiered Card Program?
- What new tools will support your Tiered Card Program?
Together, we will look at the latest trends in Tiered Card programs. During the webinar, we’ll poll participants regarding their practices so you can see how your policies compare.
During the webinar Nicole will interview Chad Eckhardt, Player Development Manager at Little River Casino Resort, to discuss how his Host team is using the Tiered Club program to court players to incremental trips and spend. Does he use comps? No. Does he buy loyalty? No. His team manages a player pipeline with touches that leverage existing benefits. Find out how to do the same during this webinar.
This webinar is intended for marketers, analysts, and leaders who are unwilling to accept tired forms of reinvestment that are more taxing in time and resources than successful in driving incremental visitation and revenue.
Presenter: Nicole Barker
President, Relationship Marketing Solutions, Inc.
Nicole Barker has worked with over 100 commercial and tribal casinos around the world.
She specializes in fitting tools and tactics to each client’s unique goals and environment.
Nicole begins with a client’s data, its market, and its customer base. Then, she retools loyalty programming to fit the market and the customer. Her innovative marketing arsenal aims to better connect casinos with their customers and to better serve the financial goals of the property.
“Nicole was instrumental in refining the analytics to introduce a Player Development beta program that was eventually rolled out across all of the properties in OLG. Nicole’s knowledge and insights into the analytics allowed us to target strong sales opportunities and have a real impact on revenue generated from our top tier of players.”
– Alison Sterling, Executive General Manager at Manitoba Liquor and Lotteries
“Nicole is a wizard with data. We’ve had the pleasure of working with her on a number of projects for large, service-oriented enterprises where her data acumen has identified huge, untapped revenue potential. I’m confident that if there are hidden opportunities in a client data base, she’ll find them!”
– Carter Buck, CEO at Engagex
“For any business looking to leverage the power of Marketing and Data Analytics to improve a current Loyalty Program, VIP Program, or to launch a new Loyalty program, connect with Nicole Barker. I was very fortunate to work with Nicole to re-vamp a VIP Loyalty Program in the Gaming Industry, and her experience and knowledge was invaluable! Not only can she teach you how to collect, analyze and leverage the data, she was exceptional at linking back to the success of your future strategies. Loyalty Programs are critical “added value” to your customer, but the data that is captured, when analyzed correctly, is what will help you make the best decisions in your marketing efforts moving forward.”
– Tracie Bertrand, Director of Tourism & Communications Peterborough & Kawartha Economic Development
Webinar Benefits
Team members new to marketing will benefit from this introduction to why we use tiers, points, coupons, and promotions to drive business.
Managers and Directors will appreciate the exposure to trends and innovative ideas being espoused across the loyalty landscape.
General Managers and Chief Financial Officers can use this as a springboard to align their teams and their marketing strategy towards improvement that will grow the business without introducing new ways to buy the business.
Webinar Recording Cost: $179
Cost includes 90 days unlimited access to the webinar recording at your property.
The seminar cost is based on the number of computers accessing the webinar,
so you can set up a computer in a conference room
and have multiple people participate in the webinar for one low price.
You can stop and start the recording so you and others within your property
can view the webinar as your schedule permits.
About the Webinar Series
The Die Tiers Die webinar is the first of a four-part webinar series. The object is to shake up, sharpen, and re-purpose reinvestment. It’s a battle cry. It’s a call to action. If you believe your property’s reinvestment has gone off track and money is being wasted, this series will help you analyze your situation and target your resources for optimal results.
Other webinars in the series are:
Die Points Die!
Die Coupons Die!
Die Promotions Die!
You can register for each webinar separately, or enjoy a discount for purchasing all four for you and your team. See below for details.
Register for ALL FOUR WEBINARS!
Webinar Series Cost: $537
Purchase all four webinars within the Die Tiers Die series and receive 25% off. That’s four webinars for the price of three. (Sometimes it’s just easier to ask your purchasing agent once instead of four times over).
The live version of the first two webinars in the series have been done, so if you purchase the full series you will get a recording of those webinars. The recordings will be available for unlimited use at your property for 90 days. For the other two you will get both access to the live webinar and 90 days unlimited access to the webinar recording at your property.
Questions
Dave Newton 702-255-9891
dave.newton@cdcgamingseminars.com
